Beyoncé and Pepsi

Beyoncé seems to be enjoying life with daughter Blue Ivy and husband Jay-z. The latest news shows that they can be seen singing in videos. While they are relaxing, it is good to know that the singer is still earning a lot from the various endorsements she is making. She has made deals with Toyota, American Express, L’Oreal Paris, and Pepsi. Many credit her deal with Pepsi as one of her better deals. The contract signed in 2012 was for Beyoncé to appear in commercials in exchange for $50 million. Pepsi saw its sales improve, which means that they made the right decision in engaging the Power Woman. For Beyoncé, it was also a win as she saw her credit score and net worth increase. Now she is worth around $400 million.

50 Cent and Vitamin Water

If you were once the wealthiest rapper, it means you made impressive financial decisions at one point, perhaps under the guidance of a business or financial advisor. But sometimes, not everything goes according to plan. For 50 Cent, the deal with Vitamin Water made him an amount between $60 and $100 million in 2007, when the company was sold to Coca Cola. It was thought to be higher, but another investor had to be paid first, so it reduced the rapper’s potential earnings. 50 Cent sometime later declared bankruptcy and saw his net worth drop from the almost half a billion-dollar mark to $30 million in 2020. We hope that, of course, he recovers and gets back to the hundred-million range.

Angelina Jolie and Louis Vuitton

In 2011, the luxury brand invited Angelina Jolie to promote its new Journeys campaign. In the advert, Angelina was photographed barefoot in a boat on the Mekong River, with an LV bag in tow. The campaign was that of the journeys of various celebrities traveling across the world. Travel insurance is a must, of course, when one travels, even if you are a celebrity. Now, the $10-million contract would see the actress and philanthropist appear in a series of ads. The brand needs no advertisement, to be fair, as people would usually aspire to own a handbag or two from their lavish collection. It is also well-known, with high penetration, even in developing countries. Adding Angelina to their arsenal of endorses was to make sure they keep a handle on their sales and profit.

George Foreman and Foreman Grills

Sometimes, a product given credit for being the best can also lose its sparkle and be forgotten or overshadowed by others, even if these are quality products. In cases like those, a rebranding is necessary. Such was the case of Salton electric grills, excellent but not as remembered anymore. But when they engaged George Foreman, a man known for his skills in the ring as well as in the kitchen and renamed the grills, Foreman Grills, the sales surged, making the manufacturers happy. His charisma sure was a factor. George was none the more pleased as he was able to bag a contract for $200 million. Some say that this is among the highest endorsement deal, next to Michael Jordan and Nike’s agreement.

Kylie Jenner and Puma

While $1 million might seem small to the now wealthy Kylie Jenner, she did enter a contract with Puma for that amount. She soon released her Puma Fierce line. Kylie also appeared in several Puma ads. She was 18 at that time, so she was off to a good start. Later on, she became the youngest self-made female billionaire making good investments with her line of cosmetics. Also, her signing up with Puma reportedly upset Kanye West, who also has a deal with rival Adidas. Of course, it would send a confusing message when a member of the family chooses another brand. In the end, Kylie had ended her contract with Puma and joined the family in promoting Adidas. In August 2020, the first images of Kylie’s Falcon campaign appeared.

Gwyneth Paltrow and Estee Lauder

Being a celebrity means that money can be inconsistent. There are months, even years that no movie deal comes through, so they had to supplement their income by making commercials and endorsement deals. Gwyneth knows this, and in 2011, she signed an agreement with the premium brand, Estee Lauder, Coach, and Tod’s. Her contract with Estee Lauder alone had earned the Academy Award winner $3 million a year, certainly more than enough to pay home finance for a grand home. Gwyneth had a large shoe to fill as she replaced Elizabeth Hurley as the new face of the brand in 2005. She has already ended this partnership, but it sure contributed to the fame of the brand. We can also say the same for her endorsement of Coach, which she describes as the “quintessential New York brand.”

Selena Gomez and Coach

The last five years have not been friendly for the star who had endured bouts of health problems and two high-profile breakups. But, we know she is happily thriving now as the star buzzes with electricity during her public appearances. Despite all the challenges, the singer released her latest album, Rare, early in 2020.

Her hiatus from music started in 2015, but in 2016, she signed a deal with the designer brand Coach. She would endorse the brand for a $10 million payment. Coach most likely selected her because of Selena’s massive Instagram followers, at that time, 104 million. So even if Selena is not that active on her role as a celebrity, her posts alone on IG would result in sales for the luxury bag maker.

Jennifer Aniston and Smartwater and Emirates Airlines

Jennifer’s many roles on TV and file were mainly on the rom-com side, making her an icon in that sub-genre. We like how the actress can make us laugh— just like in Bruce Almighty or the longstanding series Friends. Because of her fame, many companies have also asked her to promote their products.

One of the companies that asked her to be its brand ambassador is Smartwater. Drinking water is important, which is why plumbing services are critical to our society. Jennifer herself says that she made it a point to drink at least 100 ounces of Smartwater a day. Their partnership was a click that the endorsement deal lasted for 12 years. Her most lucrative contract, however, was with Emirates Airline, for an impressive $5 million. She was tasked to appear on a couple of commercials and promote the airline’s first-class amenities.

Penelope Cruz and L’Oreal

The Spanish actress joined Scarlett Johansson as the face of L’Oreal in 2006. Reports indicate that Penelope was given a contract of $2 million a year to promote the French personal care company. Her lawyers would have sifted through each part of the agreement. She stands to be part of the elite list of actresses tapped to endorse the brand. As a brand ambassador, she appeared in various Natural Match hair color advertisements that fans liked.  Carol Hamilton, president of L’Oréal Paris, said that she liked how the actress appeared natural, and that is also the kind of image they wanted to portray with the brand. Penelope’s wallet undoubtedly benefited from the deal as she now has a net worth of around $55 million, with some of that coming from the various endorsement deals.

Lisa Rinna and Depend

The subject of using adult diapers is oftentimes avoided because of its negative connotations. For one, those who might use adult diapers include people who had been sick or have some form of disability. Models have to be carefully selected as well, as the brand must maintain a high degree of professionalism. So Depend made the right decision when it asked Lisa Rinna to appear in an ad wearing the diapers. She showed her famous pout in the commercial, too. The “Real Housewives of Beverly Hills” star asked for $2 million for the single ad because she thought people would make fun of her for modeling an adult diaper. There is nothing wrong with posing for an adult diaper, of course, as there are people who certainly need to be aware that such quality products exist.